Our mission is to revolutionize travel through the power of technology.
Collectively, the Expedia brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. The Expedia portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 149,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners.
Duties
The Market Associate is responsible for maximizing revenues for both Expedia Inc. & key hotel partners in the assigned region. The primary focus of this role is to aid internal management teams and key supply partners in identifying, implementing, and executing strategic initiatives which improve key business metrics, ensure Expedia’s offerings are appropriately positioned to be competitive, and maximize opportunities for distribution and marketing of product offerings within the assigned region.
- Increase revenue opportunities, resolve content, rate, and availability issues
- Proactively secure additional inventory over high demand and compression periods
- Support efforts to improve market pricing and overall inventory competitiveness
- Secure value-adds and promotional offer
- Assist with the management of inventory blocks and rates to ensure accuracy of data and consistent supply
- Aid in business development with the acquisition of new properties and renewals
- This role is internally facing, and also focuses on supporting the Market Management team through business projects and initiative implementation leveraged to improve product competitiveness and support productive revenue generation efforts in the region they support
- Effectively consult with hotel partners to secure competitive rates and deliver improved metrics; improve product competitiveness through effective price renegotiations
- Evaluate market trends and competitor activity; provide the Market Management team with analysis and recommendations for potential actions and next steps. This includes, but is not limited to: analyzing market competitiveness reporting, prioritizing daily/weekly hotel calls, reporting and tracking progress of programs and initiatives, and analyzing their impact on market performance
- Manage promotional campaigns in market, including pitching promotional opportunities to partners and soliciting deals from hotels
- Work with Market Management team to develop and implement strategies which ensure competitive pricing
- Maintain constant communication with Market Managers to ensure consistency of communications, partner messaging, and implementation and execution of market strategies
- Develop and share best practices with other Market Associates and Market Management teams to help optimize market competitiveness
- Review the quality of rates, inventory, and content on Expedia sites against competitors
- Support Market Management team with the development and delivery of partner communications
- Assist the Market Management team in prospecting new hotels and/or regional chains
- Participate in contract negotiations as needed
- Support the process of onboarding a new partner upon acquisition of a new property by promoting the full product suite and initiatives
- Educate current partners on the full use of products and tools