Assessing and defining gas business markets and key trends in Mozambique
Define AL’s entry strategy into Mozambique
Design and implement a 5 year road map for the new market
Builds the marketing plan from strategic analysis by market/segment. Implements specific programs if opportunity exits
Defines Sales and profitability objectives, markets to focus on and products pricing policy
Recommends enhancements to improve performance and customer satisfaction
On-going market evaluation to up-date the company’s strategic view of the market by country
Market size by products
Main markets, key customers
Market trends, economical trends + dynamics in the territory, market forecasts
Competitive intelligence (SWOT) - gas players + market shares, benchmark offers + products + services for this specific market
GAP analysis, growth potential
Manage startup activities
Apply new offers and innovation
Coordinates sales activities + administration between the cluster and the new market to effectively monitor and control the company’s growth in the country
Monitor and motivate allocation of resources to deliver results
Monitor sales, COS, GE according to business plan
Short to long term planning of market needs versus AL’s resourcing portfolio
Key account management & Networking
Contributes to the selection of Key Accounts and develop relationships with decision makers
Promotes the AL business model, has to be focused on positioning AL as the solution provider
Explores new routes for growth, within assigned strategic and budgetary limits
Coordinates sales channels development to effectively communicate to customers the value and features of our products, applications and services including website, brochures
Requisites
Degree/Diploma in Sales / Marketing / Engineering or any business related qualification
Broad product knowledge and training on the job (at least 5 years experience in sales + marketing function)
Experience in AL business lines (IM, LI, HC)
Site visits and practical understanding
Contract + key account management
Knowledge of industrial processes and gas
Key applications by market
AL product offer/s (branding)
Standard contracts + legislation: by country
Price revision : indexation
Capability to elaborate a detailed Business Case + financial tools required for investment decisions