Marketing Director

PSI is recruiting a Marketing Director, to be based in Maputo, Mozambique.

Description

• PSI - Population Services International is dedicated to the improvement of public health in Mozambique. As a mission, PSI makes it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services
• PSI’s core values are Measurement, Honesty, Pragmatism, Collaboration, Trust and Commitment. Over the past twenty- five years, PSI has collaborated with the Ministry of Health and a number of donors to increase the use of modern contraception for family planning, to provide products and services for the health of mothers and children and to decrease the spread of HIV/AIDS
• PSI harnesses the vitality of the private sector to address health problems of the low-income and vulnerable populations using social marketing to achieve positive behaviour change by promoting ideas, products and services conducive to better health. PSI/Mozambique is looking for dynamic and highly experienced candidates for the position of Marketing Director
• The ideal candidate, based in Maputo and working under direct supervision of the Country Representative, will be responsible for leading the sales & marketing strategy team, as well as developing and refining PSI’s product and service portfolio, throughout a national network of branch offices. He/She will lead from strategy development to in-market delivery of PSI’s products and services by defining effective marketing and behavior change communication strategies/messages, coordinate with Advertising Agencies to plan and implement marketing campaigns, support the sales team to achieve monthly and annual targets, ensure on-going training, and a passion for marketing throughout the organization.

Duties

• Lead the development of the 3-year marketing strategy and annual activity plan in alignment with the overall PSI strategy, donor commitments, and national market conditions
• Lead the development and implementation of marketing strategies to enhance the sustainability and health impact of PSI’s products and services
• Develop new sales and distribution channels, increasing access, affordability, and impact of operational initiatives
• Define and develop sales strategies and marketing materials to support the sales team in achieving ambitious monthly targets
• Lead the development of the 3-year marketing strategy and annual activity plan in alignment with the overall PSI strategy, donor commitments, and national market conditions
• Establish, develop and manage strategic partnerships with NGOs, public and private sector actors nationwide
• Develop new sales and distribution channels, increasing access, affordability, and impact of operational initiatives
• Innovate and strengthen the marketing activities through customer insights, business logic and ongoing product/service/distribution innovation, while optimizing health impact and portfolio sustainability
• Conduct market research to improve PSI’s current programs and launch new products and services
• Manage and allocate the marketing budget to optimize impact of operations nationwide
• Set product and services prices into account affordability, access, and financial sustainability
• Oversee the sales team incentive program, motivation and systematic training
• Provide continuous feedback to the management team to ensure continuous improvement of PSI programs and suggest ways to optimize operational performance
• Oversee the sales team incentive program, motivation and systematic training

Requisites

• Five years of relevant experience in sales & marketing leadership/coordination
• Ability to problem solve on the fly and make things happen
• Willingness to work outside normal hours, and travel frequently
• Dynamism, integrity and ability to think/work independently
• Proficiency in oral and written communication in English and Portuguese
• University degree in marketing or other relevant area
• Excellent written/oral communication skills in both Portuguese and English are essential
• Special preference will be given to candidates with proven interpersonal, analytical, organization and negotiation skills
• Experience in building institution, local technical, management and leadership capacity; ability to inspire a shared vision for the marketing and sales staff
• Excellent ability to establish partnerships, supervise, train and motivate people
• Working experience with the Ministry of Health, health care companies, or global health donors
• Ability to identify new donors and partners for programs
• Ability to spot trends and keep the PSI global headquarters informed about health needs and opportunities in Mozambique
• Strong interest in private sector approaches to development and proven ability to produce results

Notes

• Only short listed applicants will be contacted

How to Apply

1. Documentation

• Cover Letter
• Curriculum Vitae

2. Application

• Send your Documentation via email to rh@psi.org.mz with the Subject line “Director of Administration & Finance”