Activation Lead (m/f)

Duties

• Institute and follow strong activation SOP disciplines
• Across assigned cluster, Increase acquisition, usage and retention
• Lead in consumer segmentation and profiling with respective offers and products for each segment.
• Develop customized marketing strategies and campaign plans across the assigned cluster
• Execute activation campaigns as per designed schedule and mechanics
• Ensure that campaigns are running as per plan
• Monitor and measure service uptime for responsible product line
• Analyze user and campaign trends to offer predictive analysis useful for increased conversion and retention
• Study campaign trends and offer insights leading to reactive action and predictive insights
• Develop proposals in line with agreed financial thresholds and achieve agreed set activation targets
• Execute laid out strategies to achieve monthly transactional and Revenue targets
• Develop strategies to increase the number of 30 day active users
• Adherence and/or implementation of processes and tools necessary to deliver forecasted revenue targets
• Ensure achieved conversion rates as per set targets
• Work with the client to plan, co-ordinate all activations activities through consumer points of contact, media or other forms of contact
• Monitoring, evaluation and reporting on all competitor or industry involved with consumer activations
• Identify on-ground and consumer activation opportunities
• Accurate and timely reporting on products/Services assigned
• Accurate and timely reporting on each customers activation progress/status
• Daily reporting and analysis of the usage, trends and revenues
• Daily tracking & monitoring on deliveries, successes/conversion rate

Requisites

• Degree in Business Management/Business Administration
• 2-3 years in a retail service FMCG, Telecommunication Industry, Customer Service or Marketing
• Advanced skills in statistical analysis tools – Excel/SPSS. SQL mastery a distinctive advantage
• Strong analytical and Problem-solving skills
• Excellent Negotiation and Presentation skills
• Excellent interpersonal and communication skills (Both oral and written)
• Customer oriented
• High personal standard
• Strong interpersonal and people skills
• Innovative and creative
• Strong familiarity with business management
• Confident, self-assured, personable and presentable
• Highly organized, conscientious and detail-oriented

Notes

• Only shortlisted applicants will be contacted