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Ezekiel Nelson Effiong

Updated on 20 April 2024

Summary

With over 16 years of experience in the consumer goods industry, I am a passionate and analytical sales and distribution leader who drives business growth and profitability. As the Sales Manager Nigeria at Royal Smilde Foods, I coordinate distributors, wholesalers, and customer marketing to deliver effective product, pricing, placement, and promotion strategies in the assigned market. I also work with the marketing manager Africa to review and update the go-to-market strategy and design and implement terms and conditions that will improve efficiencies and customer satisfaction. I have a strong background in business planning and sales development, route to market planning and execution, sales management, new product development, B2B and B2C strategies, change management, project execution, innovation landing, and sales negotiations. I hold a CISCM certification from the Institute of Supply Chain Management and an associate degree in sales, distribution, and marketing operations from the Institute of Certified Sales Professionals. I am currently pursuing an MBA from the University of Liverpool to further enhance my skills and knowledge. My goal is to leverage my expertise and credentials to contribute to the success and growth of Royal Smilde Foods and its customers.

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