Mauro Manhica

Universidade politecnica

Universidade Politecnica

Communications & Advocacy Specialist

Plan International Mozambique

Budget-holder and manager for Communications, Advocacy and all marketing-related initiatives in Mozambique, but also coordinating the establishment and use of Communications and Marketing budgets in the Program Areas (PAs: Inhambane, Nampula and Cabo Delgado). Responsible to developing and implementing the communication and advocacy strategy in liason and close alignment with the southern african sub-region (Kenya).

Marketing and Campaign Specialist

Bayer Moçambique Lda

Translate Go-To Market strategies into tactical Marketing plans to generate demand for Bayer brand seeds and agricultural inputs and increase sales throughout the country. Manage marketing and sales teams at provintial level. Responsible for engagement with various government entities and partners from the public, private, development and civil society sectors.

Project Manager - Social Marketing

GAIN, Global Alliance for Improved Nutrition , Moçambique

Gestor do projecto DG-Aumento de Demanda por Alimentos Nutritivos e Seguros como parte do programa CPSP (que visava catalisar a participação do sector privado na agenda da nutrição em Moçambique) - O projecto consistia de várias actividades de marketing social e comunicação para a mudança de comportamento onde fui responsável pelo desenho e implementação de uma campanha de comunicação cujo objectivo era o aumento do consumo de ovos pela população de baixa renda em Moçambique. A campanha foi implementada com sucesso nos canais ATL e BTL, ao longo de 12 meses, tendo alcançando todos os objectivos definidos. Igualmente responsável pela gestão do projeto Melhores Dietas para Crianças - destinado a melhorar o estado nutricional de crianças dos 0 aos 23 meses de idade, na província de Nampula. Devido à complexidade do projecto decidimos adaptar uma abordagem inovadora de Comunicação para a Mudança implementada com sucesso na Indonésia, denominada Emo Demos (Demonstrações Emocionais), que consistia em despertar nas mães e cuidadoras emoções (carinho, surpresa, nojo, etc associando à Amamentação Exclusiva, Alimentação Complementar e WASH, para promover a mudança de comportamentos relativos à práticas alimentares para crianças.

Creative Director

Brand Lovers - Creative Studio

Responsible for leading the agency's creative department, inspiring, guiding and motivating a team of 5 multidisciplinary professionals of 3 nationalities. In general, my duties were: - Responsible for developing Communication, Marketing and Advertising campaigns for products and services in various sectors of activity such as banks, insurance companies, oil companies, hotels, food and beverage companies, technology companies, among others. - Development of institutional communication such as organization profiling, press releases, corporate videos, reports and accounts, corporate brochures, etc. for companies such as Grupo Entreposto, Moza Banco, Polana Serena Hotels VALE and many others. - Responsible for raising the agency's creative standard, as well as supporting the CEO in making management decisions and in relationships with clients and other partners.

Creative Director

YoungNetwork Moçambique

Responsible for managing and coordinating the creative department, developing marketing and communication campaigns to promote products, services and brands to boost sales and position businesses in the market. Development of institutional and commercial communication campaigns for institutions such as Millennium bim Grupo Entreposto, Jeep, Seguradora Ímpar and Tranquilidade Seguros.

BTL Art Director

Ogilvy Moçambique

Art Director

DDB Mocambique